CFO Tech Stack: The 2024 Guide for Effective SaaS FP&A Teams

July 6, 2023

CFO Tech Stack: The 2024 Guide for Effective SaaS FP&A Teams

In the dynamic world of SaaS, the CFO's role has shifted from transactional to strategic, much like a soccer coach guiding their team to victory. The secret weapon? A robust CFO tech stack, a blend of software and tools tailored to meet the unique demands of today's complex market.

Just as a soccer team needs a game plan, companies need Financial Planning & Analysis (FP&A) software. These software help create financial plans, monitor execution, and advise business leaders to take corrective measures, much like a coach guiding their team during a match.

The evolution of FP&A software mirrors the growth stages of a business. As a result, these third generation FP&A software services offer a user-centric design, low cost, shorter implementation times, and a quick/high ROI.

Building an Effective Finance Tech Stack

Building an effective finance tech stack is a critical task for any CFO. It involves identifying the core needs of the business, such as the growth stage, financial processes to automate, and data to track. This process is not a one-size-fits-all solution and requires careful consideration of the business's current needs and future goals.

Identifying Business Needs

The first step in building an effective finance tech stack is to identify the core needs of your business. This involves understanding the growth stage of your business, the financial processes that need to be automated, and the data that needs to be tracked.

Selecting the Right Tools

Once the needs have been identified, the next step is to research and select the right CFO software and tools for your business. A good finance stack typically includes tools for accounting enterprise resource planning, accounts payable, accounts receivable, expense management, spend management, and payroll.

Key Considerations

When selecting financial software, there are several key considerations to keep in mind. These include regulatory compliance, third-party integrations, scalability, automation capabilities, and data analytics.

Implementing the Tech Stack

After identifying the software that best fits your corporate demands, it's time to start implementing every solution in your toolkit. This process can be daunting, but with the right guidance and support, you can ensure that your finance tech stack is up and running in no time.

Continual Evaluation and Adaptation

Building an effective finance tech stack is not a one-time task. It requires continual evaluation and adaptation to ensure that the tools and software you're using continue to meet your business's needs as it grows and evolves.

The 4 Stages of Business Growth and Corresponding Tools:

With the advent of advanced technologies, CFOs are now leveraging a variety of software and tools to streamline their operations, improve financial management, and drive business growth. We will delve into various CFO software and tools, providing insights into their functionalities and benefits.

Stage 1: Startup

During the inception phase, businesses concentrate predominantly on demonstrating their robustness and prospects for enduring success. An important factor that plays a critical role at this stage is the involvement of banks, providing necessary financial support and services that enable a startup to focus on its core operations.

In the beginning, basic tools such as Excel or Google Sheets are typically employed for data scrutiny. However, as the venture begins to expand, transitioning to more advanced accounting platforms like QuickBooks Online or Xero becomes crucial. By not only enhancing financial data handling but also minimizing manual data entry, these systems promote overall efficiency.

This efficiency is further supplemented by banks and payment processing tools like Stripe and GoCardless, which help businesses manage financial transactions and cash flows, thereby ensuring a smoother startup phase.

Stage 2: Survival

As the business moves into the survival stage, it begins to grow and show potential. This growth necessitates the addition of payroll and HR management software to the CFO tech stack. Tools like Deel, Rippling, ADP, BrightPay, and Gusto can be instrumental in managing payroll and HR functions, thereby ensuring smooth business operations.

Stage 3: Success

Once a business has affirmed its financial stability, the transition towards more sophisticated systems, such as Enterprise Resource Planning (ERP) tools, becomes a necessary step. ERP software, such as NetSuite and Unit4, provide comprehensive solutions for managing all aspects of a business. However, these tools can be complex and sometimes daunting to navigate.

At this point, QuickBooks Online, Google Sheets, and LiveFlow integration becomes invaluable. LiveFlow ties everything together. Its financial reporting tool works by transforming Quickbooks data and the Google Sheets interface into a dynamic, real-time Financial Planning & Analysis (FP&A) platform. It's a perfect fit for businesses of all sizes and provides a more streamlined experience than traditional ERP tools.

LiveFlow ties everything together

Stage 4: Growth

In the growth stage, the focus shifts to financial planning, spending, and payments. Further integration of payment processing tools can streamline the payment process, while spend-management solutions like Spendesk provide real-time tracking of company spending. These tools not only enhance financial management but also contribute to business growth.

Vendor Overview: CFO Tech Stack

QuickBooks Online

QuickBooks, a product of Intuit, is a leading software in the CFO tech stack, providing a comprehensive suite of tools for businesses of all sizes. It is designed to manage accounting, invoicing, and many other financial aspects of a business.

Product Details

QuickBooks is a product of Intuit, a company that has been at the forefront of financial software for businesses and individuals. The company's mission is to provide tools that help businesses thrive at any stage.

QuickBooks offers a wide range of features to help businesses manage their finances. These include:

  • Income and Expenses: QuickBooks securely imports transactions and organizes your finances automatically.
  • Invoice and Payments: The software allows businesses to accept credit cards and bank transfers in the invoice with QuickBooks Payments. It provides status updates and reminders.
  • Tax Deductions: QuickBooks facilitates sharing your books with your accountant or exporting important documents.
  • Reports: The software can run and export reports including profit & loss, expenses, and balance sheets.
  • Receipt Capture: QuickBooks allows you to snap photos of your receipts and categorize them on the go.
  • Mileage Tracking: The software automatically tracks miles, categorizes trips, and provides sharable reports.
  • Cash Flow: QuickBooks helps businesses get paid online or in person, deposited instantly if eligible. It also forecasts cash flow and more—all in one place.
  • Sales and Sales Tax: The software accepts credit cards anywhere, connects to e-commerce tools, and calculates taxes automatically.
  • Estimates: QuickBooks allows businesses to customize estimates, accept mobile signatures, see estimate status, and convert estimates into invoices.
  • Contractors: The software assigns vendor payments to 1099 categories, shows payment history, and prepares and files 1099s from QuickBooks.

What We Like About QuickBooks

QuickBooks is appreciated for its comprehensive suite of features that cater to various financial needs of a business. It is praised for its intuitive interface and the ability to automate many tasks, making financial management easier and more efficient.

Other Details
  • Year Founded: Intuit, the company behind QuickBooks, was founded in 1983.
  • Founders: Scott Cook and Tom Proulx are the founders of Intuit.
  • Target Customer: QuickBooks is designed for businesses of all sizes, from small businesses to large corporations.
  • Estimated Implementation Time: The implementation time can vary depending on the size and complexity of the business. However, QuickBooks offers a free guided setup to help businesses hit the ground running.

Google Sheets

Google Sheets is a powerful spreadsheet application developed by Google as part of its free, web-based Google Docs Editors suite. It was initially released on March 9, 2006, and has since become a popular tool for both individuals and businesses.

Product Overview

Google Sheets was developed by Google LLC, a multinational technology company that specializes in Internet-related services and products. The application originated from XL2Web, a web-based spreadsheet application developed by 2Web Technologies, which was acquired by Google in 2006.

Google Sheets offers a range of features that make it a powerful tool for data management and collaboration:

  • Collaborative Editing: Google Sheets allows multiple users to work on the same document simultaneously, with changes tracked by user and a revision history kept for viewing and reverting past edits.
  • AI-Powered Insights: The application uses machine learning to provide valuable insights from data. Users can ask questions like "How many units were sold on Black Friday?" and Google Sheets will return the answer without requiring formula knowledge from the user.
  • Compatibility with Excel: Google Sheets offers seamless compatibility with Microsoft Excel, including many of the keyboard shortcuts users rely on, reducing the friction of working across multiple platforms.
  • Enterprise-Grade Security: Google Sheets is protected by one of the world's most advanced security infrastructures. Users can manage permissions at the individual, group, or domain level and set expiry dates on content.
  • Offline Editing: Google Sheets supports offline editing on the Google Chrome web browser and on its Android and iOS apps.
  • Integration with Other Google Services: Google Sheets works seamlessly with other Google services like Google Forms, allowing users to pull in form or survey results instantly.

What We Like About Google Sheets

Google Sheets stands out for its real-time collaboration capabilities, allowing multiple users to work on the same document simultaneously from different locations. This feature is particularly beneficial for remote teams or organizations with multiple offices.

Other Details
  • Year Founded: Google Sheets, a product of Google LLC, was first released in 2006.
  • Founders: Google Sheets is a product of Google, which was founded by Larry Page and Sergey Brin.
  • Target Customer: Google Sheets is designed for a wide range of users, from individuals managing personal projects to businesses of all sizes that need a robust and collaborative tool for data management.
  • Estimated Implementation Time: The implementation time for Google Sheets can vary depending on the user's familiarity with spreadsheet software and the complexity of the data being managed. However, as a web-based tool, it requires no installation time and can be accessed immediately upon creating a Google account.


LiveFlow is a financial reporting tool designed to transform your spreadsheet into a scalable, real-time Financial Planning & Analysis (FP&A) platform. It is primarily used to import QuickBooks reports to Google Sheets in seconds, allowing for real-time updates and efficient financial analysis.

Product Overview

LiveFlow is an FP&A platform that allows users to import financial data from QuickBooks directly into Google Sheets in a matter of seconds. This tool is designed to eliminate the need for manually downloading and uploading CSV files, saving users significant time and reducing the risk of errors.

The platform offers features such as:

  • Fast Report Import: LiveFlow enables users to import QuickBooks reports to Google Sheets in seconds, allowing for real-time updates and efficient financial analysis.
  • Detailed Report Analysis: Users can understand variances quickly, drill into transactions, and break down accounts into details without leaving their spreadsheet.
  • Business Growth: By automating manual tasks, LiveFlow frees up time for users to discover insights and use their finances as an engine for growth.
  • QuickBooks Integration: LiveFlow securely imports QuickBooks data to Google Sheets and syncs unlimited customized financial reports. Users can connect unlimited QuickBooks accounts and manage all their reports in one place.

What We Like About LiveFlow

Based on user reviews, LiveFlow is praised for its efficiency and user-friendly interface. Users appreciate the time savings and the ability to update reports quickly. The platform's ability to bring live data from QuickBooks Online (QBO) into Google Sheets is highly valued, as it provides real-time, accurate, and organized data.

LiveFlow's customer support is also highly commended, with users noting the team's responsiveness and willingness to help. The platform's continuous updates and new features are appreciated, demonstrating the company's commitment to improving its product based on user feedback.

Other Details
  • Year Founded: LiveFlow was founded in 2021.
  • Founders: LiveFlow was founded by Anita Koimur, Evan O'Brien, and Lasse Kalkar.
  • Target Customer: LiveFlow is designed for businesses of all sizes that use QuickBooks for their accounting needs. It is particularly beneficial for businesses that require regular financial reporting and analysis.
  • Estimated Implementation Time: Getting started with LiveFlow takes less than a minute. Users simply need to connect their QuickBooks accounts, import their reports to Google Sheets with various filters, and set up an auto-refresh.


In a nutshell, the CFO Tech Stack is more than a toolbox—it's a game-changer. It's the key to unlocking growth, navigating challenges, and thriving in the digital age. So, keep your eyes on the horizon for the next big thing. The future of finance is here, and it's exciting!

Embrace Your Strategic Role with the Right CFO Tech Stack

Now that you have gained insights into the essential systems that can strengthen your CFO Tech Stack, it's now the perfect moment to invest in the appropriate tools.

With pre-built templates and the ability to bring live data to any customized report, LiveFlow ensures your reports are always current, eliminating the need for manual exports and data formatting.

Ready to unlock the full potential of your QuickBooks data and take your CFO Tech Stack to the next level? we're here to help you set-up your firm template. Reach out to the LiveFlow team to ask questions or book a live demo. Let's explore the future of finance together!

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