This Application collects some Personal Data from its Users.
This document can be printed for reference by using the print command in the settings of any browser.
LiveFlow Inc.
601 Marshall St.
94063, Redwood City, CA
United States
Owner contact email: founders@liveflow.io
Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Tracker; Usage Data; email address; Universally unique identifier (UUID); Data communicated while using the service; first name; last name; phone number; various types of Data.
Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools – by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party's consent to provide the Data to the Owner.
The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.
The Owner may process Personal Data relating to Users if one of the following applies:
In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.
Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.
Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.
Therefore:
The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, User database management, Handling payments, Contacting the User, Managing contacts and sending messages, Tag Management, Hosting and backend infrastructure, Interaction with online survey platforms, Heat mapping, and session recording, Managing data collection and online surveys and Registration and authentication.
For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.
LiveFlow collects your Google email address. We store your email address to uniquely identify you as a user, to get in contact with you if you need support, and to notify you when we have updated the data you previously imported.
LiveFlow collects your full name. We store your full name so that we can address you personally by email and personalize our communication to you.
In order for LiveFlow to help automate your workflows in Google Sheets, we need you to authorize our application to perform various operations on your behalf.
See, edit, create and delete all your Google Sheets spreadsheets
First and foremost, our application needs to be able to edit your spreadsheets in order to create and refresh all the reports you create. In order for us to perform all the operations necessary to complete those actions efficiently, we need to use the Google Sheets API. Without this permission, we simply can’t do all the nice things we want to do for you.
We will only ever use this access in spreadsheets where you have explicitly activated LiveFlow. Within each spreadsheet where LiveFlow is activated, we will only ever make changes in sheets created by LiveFlow. Even within each sheet, LiveFlow will only ever make changes to rows and columns created by LiveFlow – if you add your own rows and columns to the sheet, we won’t touch them! We will never delete any of your spreadsheets, sheets, rows, or columns.
Connect to an external service
This permission allows us to communicate with systems and services outside of Google Sheets. We need this permission to communicate with:
Allow this application to run when you are not present
LiveFlow provides a simple way to import reports from QuickBooks into Google Sheets, but some of the best value we provide comes from automatically refreshing those reports. You can choose to refresh your reports whenever you open your spreadsheet, or to automatically refresh every hour. In either case, we need permission to do our work without you having to actively open our add-on every time.
Display and run third-party web content in prompts and sidebars inside Google applications
This one’s pretty simple! In order to allow you to interact with LiveFlow inside Google Sheets, we need this permission to show you our user interface. That user interface allows you to connect QuickBooks accounts, to create and manage your reports, and even to drill down into your numbers without leaving the sheet – without this permission, we couldn’t do any of that.
To understand how customers are using features of our application, and to help us prioritize key areas to improve our offerings, we track some user actions with MixPanel. In such cases, we use the email address of the logged-in Google user for identification.
The abilities to access or modify our systems are granted on the principle of least privilege, and are always protected by multi-factor authentication.
In order to import reports from QuickBooks, we need to store tokens that allow us to perform API operations on the user’s behalf
In order to debug issues that may arise, our engineers may need to inspect the structure of the reports that LiveFlow has created in your spreadsheets
LiveFlow only ever reads data from the QuickBooks API, and will never make changes to your data in QuickBooks
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of LiveFlow, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
HubSpot Analytics is an analytics service provided by HubSpot, Inc.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out .
Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on LiveFlow. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy.
LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on LiveFlow. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of LiveFlow.
Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.
Personal Data processed: device information; Tracker; Usage Data.
Place of processing: United States – Privacy Policy.
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on LiveFlow.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy.
By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data processed: email address; first name.
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.
Personal Data processed: email address; first name.
This type of service allows you to view content hosted on external platforms directly from the pages of LiveFlow and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
Calendly widget is a calendar content visualization service provided by Calendly, LLC that allows LiveFlow to incorporate content of this kind on its pages.
Personal Data processed: email address.
Place of processing: United States – Privacy Policy.
Unless otherwise specified, this Application processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This Application isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.
Stripe is a payment service provided by Stripe Inc.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
This type of service has the purpose of hosting Data and files that enable this Application to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Application.
Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy; United Kingdom – Privacy Policy
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
Customer.io is an email address management and message sending service provided by Peaberry Software Inc.
Personal Data processed: email address; Tracker; Usage Data.
Place of processing: United States – Privacy Policy.
By registering or authenticating, Users allow LiveFlow to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, LiveFlow will be able to access some Data, stored by these third-party services, for registration or identification purposes.
Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.
Plaid Auth is a registration and authentication service provided by Plaid Inc..
Plaid Auth retrieves the accounts and routing numbers of Users who have linked their account via their banking credentials
Personal Data processed: email address; first name; last name.
Place of processing: United States – Privacy Policy.
Google OAuth is a registration and authentication service provided by Google LLC or by Google Ireland Limited, depending on the location LiveFlow is accessed from, and is connected to the Google network.
Personal Data processed: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy; Ireland – Privacy Policy.
LiveFlow also offers registration and authentication services through Microsoft Sign-In. By registering or authenticating via Microsoft Sign-In, users authorize LiveFlow to identify them and grant access to specific services. In such cases, third-party services may facilitate registration and authentication processes. LiveFlow may access certain data stored by these third-party services for registration or identification purposes.
Microsoft Sign-In, as a registration and authentication service, may collect and process personal data for the mentioned purposes. The data processed may include, but is not limited to, the following:
It is important to note that some of the services mentioned, including Microsoft Sign-In, may also collect personal data for targeting and profiling purposes. For more detailed information, please refer to the privacy policy of each respective service.
As part of LiveFlow's commitment to transparency, we want to inform our users about the third-party services involved in the registration and authentication processes. Below are the details of Microsoft Sign-In:
Personal Data processed: Various types of data as specified in the privacy policy of the Microsoft Sign-In service.
Place of processing: United States - Privacy Policy
This type of service allows LiveFlow and its partners to inform, optimize and serve advertising based on past use of LiveFlow by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of LiveFlow with the LinkedIn advertising network.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
This type of service helps the Owner to manage the tags or scripts needed on LiveFlow in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager is a tag management service provided by Google LLC.
Personal Data processed: Usage Data.
Place of processing: United States – Privacy Policy.
Segment is a tag management service provided by Segment.io, Inc.
Personal Data processed: Tracker; Usage Data.
Place of processing: United States – Privacy Policy.
This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving this Application.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Application.
Intercom is a User database management service provided by Intercom Inc.
Intercom can also be used as a medium for communications, either through email, or through messages within this Application. Intercom Messenger may use Trackers to recognize and track Users behaviour.
Personal Data processed: Data communicated while using the service; email address; Tracker; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
HubSpot CRM is a User database management service provided by HubSpot, Inc.
Personal Data processed: email address; phone number; various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following:
Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.
Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.
The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.
In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.
For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose.
More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.
This Application does not support “Do Not Track” requests.
To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
The natural person to whom the Personal Data refers.
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
The means by which the Personal Data of the User is collected and processed.
The service provided by this Application as described in the relative terms (if available) and on this site/application.
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
This privacy policy relates solely to this Application, if not stated otherwise within this document.