Background
Mike Amedeo is the Vice President of Operations for 4B Marketing, a full-service sales and marketing agency out of Denver, Colorado.
4B Marketing specializes in business outcomes, not just for its clients but also for the agency itself. This means Mike is often elbow-deep in spreadsheets, working hard to ensure that the agency produces results, reduces operating costs, and increases profitability.
That’s where LiveFlow comes in.
Problem Areas
When Mike took over as the lead of operations at 4B Marketing, he didn’t have a traditional finance background but understood the business's operations.
Mike’s goals were straightforward: Find a platform that puts all of the financial data from QuickBooks Online in one place so that he could dive deeper into the finances and learn the business's key performance indicators.
“When I [took over] operations, I had a lot of responsibility thrown on me, and I was looking for something that I was unsure of. I was trying to learn and grow in my accounting skills. I understood the operations side of things very well, but at that time I didn’t understand the accounting side and what KPIs I was looking for.”
Mike needed to understand each client's data to compare the Cost of Goods, Administrative Costs, and time billed to each client and determine an appropriate hourly rate to drive profit to the agency.
Enter LiveFlow
Everything Mike was tasked with to keep the agency’s doors open meant he was spending a lot of time manually exporting report data from QuickBooks Online to Google Sheets.
Pulling client and agency costs into spreadsheets at the end of the month was becoming a full-time job, and Mike needed a tool to speed things up.
“My month-end reporting was taking me 3 or 4 days!”
So, just looking for a data connector from QuickBooks to Google Sheets, Mike found LiveFlow and was blown away by what he found.
“LiveFlow was a lot more than I signed on for, which was the best possible outcome.”
Customer Success
One core factor in Mike’s success was LiveFlow’s Customer Success Team, who guided him through every step during his onboarding process.
“LiveFlow was very patient with me as someone who didn’t have a lot of experience with accounting and finance.”
From an early discovery call, LiveFlow’s Customer Success Team was on the case, determining what Mike needed from the platform and returning with follow-up questions to understand his reporting situation more deeply.
Added Value
After pulling the trigger on a LiveFlow subscription solely for data connection, Mike began experimenting with LiveFlow’s library of dashboard templates and found that his use for LiveFlow increased as his agency and accounting knowledge grew.
4B Marketing was growing rapidly, so Mike needed a bird' s-eye view of its finances. He began examining Budget vs. Actuals, which he pulled into pre-made dashboards with LiveFlow.
The ease of creating a new dashboard empowered Mike to take control of his data and level up his financial knowledge.
“LiveFlow really allowed me to grow my skills in finance and make sure that I could look at things on a higher level and know when to drill down to see what the issue is.”
A Staple of His Workflow
Now, Mike regularly uses 39 different reports from LiveFlow in his workflow, including our 13-Week Cash Flow Forecast, Sales by Customer Summary, and Profit & Loss Report.
The data provided in those live dashboards allows Mike to efficiently accomplish his day-to-day reporting and gather executive insights for 4B Marketing’s president.
A true LiveFlow superfan, Mike regularly recommends LiveFlow to other marketing professionals who want to control their agencies’ financial health.
Ready to Step Up Your Game?
LiveFlow helps hundreds of financial professionals like Mike Amedeo speed up their reporting and create live, impactful dashboards in seconds.
From consolidating multiple entities in seconds to pulling executive summaries that will wow stakeholders, LiveFlow empowers you to get your reporting done in record time so you can focus on providing sharp insights and scaling your business.
Want to learn more about how LiveFlow can work for you?
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